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Technology

6 Core Tech Strategies for Your Firm

Column: Technology IN Practice

From the June 2010 Issue

Another busy season is chalked up in the history books, and it is time for
firms to evaluate opportunities to improve their firm processes while they have
the luxury of the slower extension season to make sure they get things implemented
right. To help firms get a jump on deciding specifically which technologies
they should be looking at, the Association for Accounting Administration (CPAAdmin.org)
surveyed 115 member firms at the tail end of busy season to find out what technologies
they were already using, and which they felt would be the most important for
firm administrators and partners responsible for firm technology to push through
over the next few months. The survey focused on six core working areas, encompassing
the following: Security, Firm Productivity, Network Infrastructure, Firm-wide
Management, Mobility, and IT Governance/Compliance. The findings are outlined
here.

SECURITY
The top security technology for firms to evaluate this year was Encryption,
which included hard disk encryption, file encryption and email encryption. Thirty-seven
percent of respondents had already addressed the topic and implemented solutions
in their own firms. From our experience, we have seen medium and larger firms
implement solutions such as TrueCrypt, Sophos, PGP and DriveCrypt.

While many firms have utilized passwords on attached files to protect that
data, not many have been utilizing end-to-end email encryption, which will probably
change due to laws passed in Nevada and Massachusetts promoting encryption.
There was a tie for the second most important security technology with Remote
Access Security and Security Awareness reaching the same point total. Fifty-one
percent of firms already felt they had adequate remote access security, and
29 percent were doing security awareness training.

A great resource to help firms develop a security training program that is
“understandable” is StaySafeOnline.org run by the National Cyber
Security Alliance. This site provides definitions and tools to help businesses
understand security practices in the office and at home. While six other security
items had varying percentages of adoption, it was noted that 60 percent of firms
felt they had implemented adequate firewalls and Internet security. This leaves
40 percent of respondents with a major concern that we would suggest they have
an independent third party evaluate immediately!

FIRM PRODUCTION
The second area of technology addressed in the survey had to do with those tools
that promoted better client service. Not surprisingly, respondents voted Portals
for Client Delivery the number one technology, with 45 percent of participants
saying they had already implemented a portal solution. I have seen good adoption
of products such as LeapFile (www.leapfile.com),
FileGenius (www.filegenius.com)
and ShareFile (www.sharefilecpa.com)
as stand-alone tools, but I feel that for those firms that have already implemented
a document management solution, it is worth paying a little extra for the integrated
portal solution to minimize administrative time for transferring and managing
files (see www.CPATechAdvisor.com/go/2775
for more on portal technology).

Promotion of “Next Generation” accounting products from Thomson
Reuters
(cs.thomson
reuters.com
) and CCH, a Wolters Kluwer business (www.cchgroup.com)
that have been re-written and based on a central core of data was the number
two firm production technology selection. With only 14 percent of respondents
already installing them, you can bet many of us will be talking to those firms
over the summer to see which products are ready for adoption this year. The
third most important production technology selected was developing an Electronic
Data Retention Policy that would support the firm’s transition to “less
paper” technologies, which just over one-third of firms had implemented.
There were 11 other process improvement topics discussed with scanning technology
being already utilized by 47 percent of firms and 38 percent already having
a document management application in place.

NETWORK INFRASTRUCTURE
For the “technical” components of the survey, Microsoft Windows
7 was selected as the top network infrastructure item. Nineteen percent of respondents
had already implemented Windows 7, but the survey did not determine to what
extent these firms had implemented it. From our interviews with firms during
2010, we have seen virtually all Windows 7 adoption specifically within the
IT departments and almost none in the tax, audit or accounting areas, where
there would be the most to gain. With many firms still standardized on Windows
XP, and an operating system upgrade long overdue, we anticipate firms will move
all new PC purchases to Windows 7 from now on after a very short pilot period.
While we anticipate that there will be some issues with accounting applications
early in the summer, the vast majority will be worked out by the fall, allowing
firms to move towards the 64-bit platform and take advantage of significantly
more RAM (as XP had approximately a 3GB limitation).

As firms move to multiple monitors (which 47 percent had already done), they
will require more RAM to handle more applications being open simultaneously.
The number two network infrastructure technology recommendation was to move
to Internet Based Backups, which 18 percent of firms where already utilizing.
A significant increase in Internet bandwidth available to firms at a lower cost
is making the backups more feasible, and many IT companies and data centers
are now offering this service at a price that is much less than buying a new
tape backup and the required number of tapes. (Read more about online backup
at www.CPATechAdvisor.com/go/2741.)

The third most recommended network infrastructure was Server Virtualization,
which 36 percent of respondents had implemented. This technology utilizes software
to run independent instances of accounting applications on a very large server
to make it act as if each application was running on its own server, which translates
to measurable cost savings from both a hardware and support view, making it
a great technology for those firms replacing any servers this year (see www.CPATechAdvisor.com/go/2450
for more on virtualization).

FIRM-WIDE MANAGEMENT
As previously mentioned, respondents feel that Next Generation applications
that are built off a central database will have a significant impact on accounting
firm technology. Twenty-two percent of survey participants had implemented a
Next Generation Practice Management program and voted this the number one firm-wide
management technology. Thomson Reuters and CCH are already touting the benefits
and success of their new products, both of which have “Outlook-like”
interfaces and customizable dashboards, so we expect to see a lot of transitions
to these types of practice management/time & billing systems as the end
of the year approaches.

The number two management technology selected was Disaster Recovery/Business
Continuity, with 30 percent of firms claiming to already have adequate solutions
in place. As firms transition to web-based cloud computing applications, we
anticipate that the vendor will take more responsibility for backing up the
data and making it available through other means, taking much of the burden
off of firms. (For 6 Steps to a Business Continuity plan, see www.CPATechAdvisor.com/go/2773).
The third most important Firm-wide Management technology selected was having
an Electronic Data Retention Policy implemented, which was also a priority in
the Firm Production/Process Improvement items mentioned earlier.

MOBILITY
Sixty-five percent of survey respondents had already implemented Remote Access
Tools, making it the top mobility technology firms should have in place. This
would encompass using server tools such as Windows Terminal Server and Citrix,
as well as smartphones and air cards connected via the digital cellular networks
to connect from any place when needed. The second mobility priority was adopting
Field Networking Best Practices, which one-third of respondents felt they had
done. This would include processes to ensure that personnel working in the field
can easily connect to each other and shared resources such as printers, scanners
and data drives. More than 51 percent of firms were already using Mobile Communication
Devices such as smartphones and Internet-connected workstations, which we feel
will become standard for all mobile workers in the future.

COMPLIANCE/GOVERNANCE
The final section of the AAA Firm Administrators IT survey dealt with “following
the rules” imposed by legislation and designated within the firms to manage
them. There was a tie for the top spot between Training and Creating an Information
Security Program. Thirty-five percent of respondents stated they were providing
training on departmental applications, which we feel should be 100 percent today.
With all the discussion about moving to Next Generation applications, it will
be more important than ever for firms to adopt these tools successfully, which
will only be done by having a proper training program and firm culture that
supports it. The survey found that 22 percent of respondents had created an
Information Security Program, which should increase this year as Security Awareness
was one of the top three security technologies selected in the first section.

The third governance item selected was Compliance with State/Federal Regulations,
with less than one-third of firms feeling they were adequately covered. With
a continual stream of new legislation coming from all sides, firms will need
to find a way to identify practical guidance on what impacts them, which we
expect to come through the AICPA and the accounting firm associations via designated
experts in the firm … so expect a more formal infrastructure to evolve.

The complete results of the survey can be found on the Association for Accounting
Administration website. Firm administrators and partners in charge of firm technology
should review these findings to see how they stack up against peer firms and
to help prioritize their technology initiatives for the year ahead. Now is the
best time to act on these items, so go get started!